Intent
How Weald scores buyer intent on Reddit threads
4 min read
What the 1-10 intent score means, how your ICP shapes it, and why a high score is still not autopilot.
Keyword alerts treat every mention equally. That is why queues fill with memes, rants, and threads where nobody is shopping. Weald scores each Reddit match against the buyer you defined (roles, pain, and the problems you solve), so Today opens with conversations worth a human reply.
The score is a sort key, not a verdict. You still keep, skip, and send. This guide explains what goes into the number and how to use it in a fifteen-minute routine.
What the number represents
Scores run from 1.0 to 10.0. High bands (roughly 8+) usually mean recommendation asks, incumbent complaints with switch intent, or stack-fit questions with constraints like team size or timeline. Mid scores might be relevant pain but weak buying signals. Low scores are keyword noise, debate threads, or venting without a question.
Weald uses your ICP text plus the thread title and body (trimmed for context). The model is instructed to deprioritize affiliate spam, meme posts, and generic category mentions with no personal use case.
How to use scores without over-trusting them
Start at the top of Today after a scan. If the first thread is one you would reply to without hesitation, the product is working, regardless of the exact decimal.
When two threads look similar, prefer recency. Reddit reward windows are measured in hours, not weeks.
If a thread scores high but the subreddit is wrong for your ICP, skip it. Intent is buyer-shaped context, not a license to pitch in every community.
What scores do not do
They do not post for you, DM prospects, or replace judgment on tone.
They do not run on a hidden schedule. New scores appear when you run Scan now with your campaigns and subreddits.
They are not a CRM stage. Pipeline columns (shortlisted, speaking, won) track your actions after you decide a thread matters.
Put this into practice
Weald watches Reddit for high-intent threads, drafts in your voice, and never posts for you.
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