Buyer keywords for Reddit monitoring

Phrases like “what do you use for,” “best tool for,” “alternative to,” “replacing,” and “ vs ” catch evaluation language.

Include category nouns buyers use (“customer data platform,” “usage-based billing”) not internal codenames.

Pair keywords with subreddit allowlists so “billing” in a personal finance sub does not pollute SaaS pipeline.

Monitor top incumbents in your space when buyers complain publicly before they RFP.

Include misspellings and abbreviations only if you see them often in your market.

Do not treat competitor mentions as automatic leads. Filter for posts where the author wants an alternative.

Operational pains map well: manual reporting, spreadsheet hell, churn spike, onboarding bottleneck.

Stack tokens help: HubSpot, Stripe, Salesforce, Snowflake, depending on your integration story.

Avoid single-word pains (“security,” “AI”) unless combined with subreddit and title filters.

Your brand name alone if you are not famous yet. You will mostly see unrelated homonyms and jokes.

Broad tech terms (“startup,” “SaaS”) without intent modifiers.

Trending hype cycles unrelated to your buyer’s job to be done.

Review quarterly. Delete keywords that only produced skips. Add keywords from threads you wished you had seen earlier.